A legend in its own lunchtime. SPAM chopped pork and ham comes with a feast of stories, myth and misinformation attached to it. We had to tap into those associations, counter negative perceptions and stimulate new stories. Campaigns over the years have focused on surprise when you eat it, its meaty substantiality and a TV ad that was a celebration of SPAM fans.
Our latest campaign unveils the heart of the brand. SPAM is a fun brand, with a great British heritage. ‘Hammier than Ham’ is not only a way to describe the unique taste of SPAM chopped pork and ham, it’s also a great vehicle to celebrate the unique British brand of humour.