Today’s research is not only confirming the extent of story’s influence. It is also uncovering what makes a powerful story. At kerbang we have used some of these criteria to develop what we believe is the world’s first online measure of brand story effectiveness. We have used the tool to analyse the entire Superbrand 500. To find out where your brand sits in the kerbang brand story index and to get a free copy of your brand story report card, please contact greg@thebigkerbang.com or click here to read more information on our Brand Story Index